About the Store

I ♥ Capitalism

A store and directory celebrating the companies that build the modern world, and the merchandise that lets you wear your appreciation for the brands.

How the shelves get stocked

Vintage & secondhand. Every company page opens on its resale tab: real, collector-posted gear pulled live from the secondhand market, the genuine old tees, mugs, pins, and promo swag no store carries anymore. Each find links straight to the listing it's sold on. Nothing reproduced, just the real thing.

Official merch. When a company runs a real store, we deep-link the genuine, company-branded goods straight from it: the actual tee, cap, or mug, with a button to the official checkout. No middlemen, no knockoffs.

Pre-orders. Most great companies don't sell merch yet. Instead of filler, those pages run a pre-order form: drop your email to register demand. When enough capitalists raise their hands for a brand, we chase down the licensing and work to get the real thing made and stocked.

This is a fan and curation project. We don't sell or ship anything ourselves; official merch links go to the brands' own stores and vintage links to the resale marketplaces. All trademarks belong to their respective owners.